For many small business owners, being able to move their operation to the US is the holy grail. The market liquidity, the generous tax incentives, and the idealized “American Dream” attract countless business owners and investors to the nation. Although the US has been the home of some truly inspirational success stories, it’s also driven promising companies into the ground. If you’re planning to grow your business in the US, here are some essential things to know…
American Businesspeople are Fickle
In the states, when a business owner needs something from someone else, they’ll tend to be very forthcoming, friendly and accessible. However, when they no longer need anything from the other entity, it’s common for them to do a full 180-degree turn, and become unresponsive to communication and proposals. Yet, if they suddenly need something again in the future, they’ll come running back with the same warm demeanor, as if nothing happened. You’ll need to adapt quickly to this culture if you don’t want to be taken for a fool!
